How to store matcha properly

Matcha is a delicate product. Unlike many other teas, matcha is finely ground and highly sensitive to air, light, heat, and moisture. Proper storage can make a significant difference in both taste and freshness.

Keep matcha away from light

Exposure to sunlight and strong indoor lighting can gradually affect matcha's color and flavor. To preserve its vibrant green appearance, store matcha in an opaque container away from direct light.

Avoid heat and humidity

Heat and moisture can accelerate the loss of freshness. Store matcha in a cool, dry place and avoid keeping it near ovens, stovetops, or other sources of heat.

Limit air exposure

Oxygen can slowly affect the aroma and taste of matcha. Always close the container tightly after use and avoid leaving it open longer than necessary.

Should you refrigerate matcha?

For unopened matcha, refrigeration can help maintain freshness. Once opened, consistency is important. If you store matcha in the refrigerator, make sure the container is tightly sealed and allow it to reach room temperature before opening to avoid condensation.

Use it while it's fresh

Matcha is best enjoyed while fresh. Although it remains safe to consume for much longer, its color, aroma, and flavor are generally at their best in the weeks and months following opening.

Matchaas approach

At Matchaas, we package our matcha in airtight containers designed to help protect freshness. Proper storage ensures you experience the vibrant color, smooth taste, and quality intended in every cup.